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Unboxing: Ads Kids Love to Watch

March 1 @ 2:00 PM - 3:00 PM EST



100 available FREE

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Ever heard of unboxing videos? If you haven’t, ask some kids you know; the odds are good they have. Unboxing videos and the rise of “kidfluencers” has revolutionized marketing to children. While the long-term effects are still unknown in this new field, some of the initial research is troubling.

In this session, we’ll discuss the emergence of this marketing tactic and what adults can do to help engage kids on the potential harms.

Meet our Speaker:

Drew Guthrie

Drew Guthrie, FoolProof’s Executive Director, works with the board and leadership team to set the organization’s strategic direction. He is tasked with the management of day-to-day operational activities.

Prior to joining FoolProof in 2013, Drew held various roles in the credit union and banking industry for nearly 15 years.

Carrying the goal of serving the underserved, Drew has taught Financial Fitness, a program which helps lead lower-income individuals into financial self-sufficiency, through Boulder County. He has also volunteered with Special Olympics and Habitat for Humanity.

Drew gained his Bachelor’s Degree in Communication from the University of Colorado-Boulder.  He received his Master’s Degree in Business Administration along with a Graduate Certificate in Project Management from Keller Graduate School of Management.  

You can read about his personal credit struggles and how he broke the debt cycle here.


March 1
2:00 PM - 3:00 PM EST
Event Category:


Virtual Session
Registrants will receive an e-mail directly from Zoom to access this session. + Google Map