Ever heard of unboxing videos? If you haven’t, ask some kids you know; the odds are good they have. Unboxing videos and the rise of “kidfluencers” has revolutionized marketing to children. While the long-term effects are still unknown in this new field, some of the initial research is troubling.
Join your speaker, Drew Guthrie, as we discuss the emergence of this marketing tactic and what adults can do to help engage kids on the potential harms.